Review request emails
After an order, MOA Review emails the customer a private link to review what they bought. No login is needed.
When the first request goes out
Open Rules & Rewards › Review requests.
- Start the request when an order is: Fulfilled (the default), Delivered (when the carrier reports it) or Paid.
- Then wait (days): how long after that event the first email is sent (0 to 60 days).
Each order gets one request, covering the products in that order. Requests are created for new orders after the app is installed.
Reminders
Open Request Emails. Under Emails sent for each order you can turn each step on or off:
| Step | When | Plan |
|---|---|---|
| First request | Set in Rules & Rewards (see above) | All plans |
| Reminder 1 | Days after the first request | Growth and Pro |
| Reminder 2 | Days after reminder 1 | Pro |
Reminders stop as soon as the customer writes a review or unsubscribes. Both reminders use the Reminder text.
Which orders get a request
- Order channels: choose Online store, Point of sale and/or Other channels (draft orders, apps, marketplaces).
- Don't ask about products with these tags: a comma-separated list, for example gift cards or samples.
- Send request emails to: All customers or Email marketing subscribers only.
Customers who don't get an email still get a request. Copy their link from Requests (Copy link) and send it another way. Changes apply to orders from now on.
Follow each request
Requests lists every order with its status, for example Scheduled, Waiting for delivery, Email sent, Reminder 1 sent, Reviewed, Unsubscribed, No email, copy the link or Not sent: monthly limit.
Request Emails shows the last 30 days for each step: sent, opened, clicked, reviews written and conversion. Opens are counted when the email's images load, so some mail apps hide them. A click also counts as an open. A review counts for the last email sent before it was written.
Email text and design
Under Email text you can edit the Subject, Heading, Body and Button text of the request, reminder and reward emails. Variables:
{{customer_name}} {{product_name}} {{shop_name}} {{reward}} {{expiry}}
- Button colour (hex) and Show the product image change the look.
- Preview shows the email; Send a test sends it with the text on screen, even before you save.
- Use the default text puts the original text back.
Unsubscribes
Every email has an unsubscribe link, and customers who unsubscribe get no more review emails. Replies to an email go to your store email. Settings shows how many customers unsubscribed.
Send from your own domain (Pro)
By default emails are sent from a MOA Review address, with your store name as the sender name. On Pro you can send from your own domain, for example [email protected].
- In Request Emails › Sender, set Send from to My own domain ([email protected]).
- Enter Your domain (not a .myshopify.com address) and choose Save.
- Add the DNS records shown where your domain's DNS is managed. For a domain bought through Shopify: Settings › Domains › your domain › Domain settings › Edit DNS settings.
- Choose Check now. Until the domain is verified, emails go out from the MOA Review address with your store name.